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SMS Marketing: The Dos and Don’ts You Need to Know



SMS marketing is a powerful tool to keep in your promotional arsenal, but it can be tricky to implement effectively if you don’t know what you’re doing. To avoid making costly mistakes, read this guide on the dos and don’ts of SMS marketing so you can start reaching new customers through short-message service (SMS) campaigns that work as hard as you do.

What is Text Message Marketing?

Text message marketing, also known as SMS marketing, is a form of direct marketing that uses text messages to promote products or services.

 Text messaging, or texting, is when people exchange short text messages via mobile phones. In general, each text message has a 160-character limit for sending messages. This makes them convenient for marketing because you can quickly get a lot of information across in just a few words. Since everyone owns a cell phone now, it is much easier for them to receive and read text messages than it was years ago when landlines were more common. Today, most people keep their phones with them at all times so they can receive any important updates that come through over text messaging.

What should you avoid?

There are a few things you should avoid when SMS marketing in order to be successful. First, don’t send too many messages. This will irritate your customers and they will opt-out of your list. Second, make sure your messages are clear and concise. No one wants to read a long message on their phone. Third, avoid using too much abbreviations or slang as this can make your message difficult to understand. Fourth, don’t forget to proofread your messages before sending them out. Fifth, don’t send messages during odd hours as this can be considered rude. Sixth, don’t include too many links in your message as this can be overwhelming.

How Do I Start With SMS Marketing?

1. First, identify your target audience. Who do you want to reach with your SMS marketing campaign?

2. Next, decide what message you want to send. What do you want to say to your target audience?

3. Once you have your target audience and message in mind, it’s time to start building your list of contacts. How will you collect phone numbers?

4. Now that you have a list of contacts, it’s time to start sending messages! But before you do, there are a few things to keep in mind…

5. When crafting your SMS marketing messages, keep them short and sweet. Remember, people are more likely to read a text message than an email or social media post.

Who Can Benefit From Text Message Marketing?

Almost any business can benefit from text message marketing. Restaurants can use it to send out coupons and promotions. Retailers can use it for special sales and events. Service businesses can use it for appointment reminders. And the list goes on. Just about any business that wants to stay in touch with its customers can benefit from text message marketing.

Why Should You Use Text Message Marketing?

Text message marketing, also known as SMS marketing, is a powerful tool that can help businesses reach a wider audience and improve customer engagement. However, there are some dos and don’ts you need to be aware of before you start using SMS marketing for your business.

 It goes without saying that SMS marketing is a great option for businesses looking to reach their customers on mobile devices. In fact, according to comScore, nearly 80% of smartphone users read texts regularly and send around 100 texts every week. For small business owners or entrepreneurs with limited marketing budgets, it’s one of the most cost-effective options available. It also gives you a higher chance of getting through your message without being skipped or deleted compared to voicemail. However, that doesn’t mean you should spam your customers with messages too often.

When Should You Use Text Message Marketing?

Text message marketing, also known as SMS marketing, can be a great way to reach your target audience. But there are some dos and don’ts you need to be aware of before you start sending out text messages.

 Text message marketing is an effective way to reach your audience, but there are certain times when you shouldn’t use it. For example, if your target audience isn’t tech-savvy or doesn’t have a smartphone, sending them text messages will be a waste of time. Additionally, if your customers find your texts annoying or spammy, they’re not going to want to do business with you. So only send text messages when they’ll be relevant and useful to customers. The best way to determine whether it’s a good time for SMS marketing is by surveying customer preferences through surveys or social media feedback.

How Should I Choose A Provider?

If you’re looking for a reliable SMS marketing provider, there are a few things you should keep in mind. First, make sure the provider offers a robust platform that can handle your volume of messages. Second, look for a provider with good customer support in case you have any questions or need help troubleshooting. Third, compare pricing plans to find one that fits your budget. And fourth, check out online reviews to get a sense of what other customers think of the provider.

What If I Have More Questions?

If you have more questions about SMS marketing, the best thing to do is consult with an expert. They can help you determine whether or not SMS marketing is right for your business, and if it is, they can give you guidance on how to get started.

 Another way you can ask more questions is by asking your customers. If they have a positive experience with your SMS marketing, they will be likely to recommend it to others. If they don’t, however, you might have a problem on your hands. Use surveys or polls in order to get feedback from your customers on their experiences with SMS marketing. Even if a few people are upset about something you did, it might not mean that everyone who received messages from you had a negative experience. Collect as much data as possible so that when there is an issue, you’ll be able to troubleshoot it quickly. That way your response time won’t appear too slow and lack of care will not get associated with your business name in customer’s minds.

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Saving Your Carpets This Winter: Tips and Tricks To Keep Your Home Clean



 carpet cleaning Toledo 

Chilly months are just around the corner, and it can be tough to keep your carpets in tip-top shape when you’re dealing with family and pets tracking in slush, mud, and salt. Here, we’ll take a look at the top things that you can do to help save your carpets over the winter.

Consider a Shoes-Off Policy

We know–it can be tough to remember to take your shoes off the moment you walk into the door, but doing so can help keep outside grime off of your carpet. In addition to asking family to remove their shoes when they come inside, consider a basket near the front door with comfy slippers to encourage guests to do the same.

Replace Your Outdoor Mats

Switching over from fall to winter welcome mats can be a smart way to help get dirt and salt off of your shoes before you enter your home. Look for a welcome mat that’s rough and filled with ridges to help pull any debris off your shoes before you enter the house.

Try Pet Booties

It may sound a little silly, but purchasing booties for your pets can make it easier to keep their paws clean after they go outside to go to the bathroom. Bonus: your pet’s booties can also help kep their feet safe from irritating salt and ice when you head out for chilly winter walks.

Use Runners

Placing carpet runners over your flooring can make it easier for you to keep your floors clean during the winter. A well-placed runner over the most commonly traveled areas of your house can help your carpets last for years longer than they would without covering.

Don’t Forget To Have Your Carpets Cleaned By The Pros

Be sure to book a professional carpet cleaning Toledo for the end of the winter season. Failure to do so can result in marks around your runners, and can allow dirt and grime to set in for good. Add a professional carpet cleaning to your spring cleaning to-do list after the chilly months have passed.

Call SteamEx For Carpet Cleaning Services Toledo

No matter what the time of year, it’s important to have your carpets cleaned regularly to help them stand the test of time. We’re here to help. Reach out to us today to chat about how our Toledo carpet cleaning company can help keep your floors in tip-top shape.

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Yarder Manufacturing: Sustainability of Sheet Metal Laser Cutting



sheet metal laser cutting

The Sustainability of Sheet Metal Laser Cutting: Breaking Things Down

If you had to make a list of some of the issues that are critically important for people today, sustainability is right at the top.

People want to do their part to help protect our fragile environment for future generations and, in the B2B world in particular, they’re increasingly choosing partners for their supply chains that believe the same. Thankfully, many organizations like Yarder Manufacturing are going out of their way to accomplish precisely that, offering sustainable laser cutting services that allow us to do our part to combat these types of issues head-on.

Sheet Metal Fabrication in a Sustainable World: An Overview

One of the ways in which sheet metal laser cutting services in particular are inherently sustainable has to do with their precise nature. Because the laser can be used for extremely thin and accurate cutting, you’re dealing with far less material waste than you would be through alternative methods.

Some other types of cutting techniques can have tolerances of roughly 1/8” which, to be fair, is quite variable. But with laser cutting, you’re looking at tolerances that can get all the way down to 0.005”. This leads to a far higher material utilization rate than most clients are commonly used to.

This makes it all the more beneficial that laser cutting can be used on any type of material you might be working with. And now with our fiber optic laser this even incudes copper that was not previously possible because of the reflective properties.

Another one of the major reasons why sheet metal laser cutting  (and this type of fabrication in general) is sustainable has to do with the low power utilization that this type of equipment is known for. With other types of tools, you’re typically dealing with machines that have a lot of moving parts. Those parts require a significant amount of energy to operate, thus increasing costs for businesses and increasing their carbon footprint at the same time.

With laser cutting, you don’t have to worry about that. Laser cutters don’t require a lot of movement to operate efficiently, thus consuming smaller amounts of energy as well. There are also no lubricants needed in sheet metal laser cutting that could potentially harm the environment.

Finally, one way that a lot of companies have been embracing the sustainable nature of laser cutting has to do with investing in high-quality machines that are built to last. There are manufacturers that are building laser cutters that can last 15 years or more, even under heavy use. This again helps to reduce contamination from older and less efficient equipment and helps save money on behalf of the buyer at the same time.

If you’d like to find out more information about the lengths a sheet metal laser cutting company is willing to go to in order to be sustainable, or if you’d just like to discuss the specifics of your next big project with someone in a bit more detail, please don’t delay – contact the team at yarded Manufacturing today.

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How To Properly Protect Your Commercial Business From Harm



commercial video surveillance systems

If you run a business, it is important for you to make sure you protect it. Regardless of whether you run a small business, a medium-sized company, or a large enterprise corporation, you need to protect yourself against a variety of threats. Even though a lot of people are focused on cybersecurity, it is also critical to pay attention to your physical security. What are a few of the most important areas you need to consider if you want to make sure that your company is protected from harm?

The Right Commercial Video Surveillance System

First, you need to invest in quality commercial video surveillance systems. There are several reasons why they are important. They include:

  • Security cameras can serve as a deterrent against people who might otherwise try to steal from your company.
  • You can use security cameras to support your employees in the event of a dispute.
  • Security cameras could also encourage your employees to stay on task, increasing productivity.

Think carefully about the different commercial video surveillance systems, and decide which one is right for your needs.

Support From the Right Security System Company

You also need to find the right security company to provide you with the support you require. For example, if your business is not open during the night or on weekends, you need a security company that can keep an eye on your security system and let you know if something goes wrong. If you know someone is consistently watching your company for you, you will have an easier time focusing on the task at hand or relaxing when you go home in the evening.

Commercial Fire Alarm Systems and Smoke Detectors

While you should certainly think about burglars and criminals, you also need to think about fires. A fire can happen at any time, and it is important for you to invest in quality smoke detectors and fire alarm systems. Ideally, you should have a fire alarm system that will automatically notify the fire station if a fire is detected. You might also want to invest in some sprinklers that can go off automatically to put out any flames. Do not forget that you need to get carbon monoxide detectors as well, as this colorless, odorless gas is very dangerous.

Protect Your Company Accordingly

Ultimately, these are just a few of the most important points you should keep in mind if you want to make sure your business is protected. There are plenty of options available, and you need to consider the benefits and drawbacks before you decide which option is best for your needs. Keep in mind that this is not something you need to decide on your own. Do not hesitate to reach out to a professional who can help you. At APC, it would be our pleasure to help you find the right security system for your business. Do not hesitate to reach out to us to learn more about how we can assist you.

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